On the AWS blog David Dorf included Proto among his around up of NRF, writing, “For years we’ve talked about using technologies such as Proto holograms, magic mirrors, and augmented reality to weave digitization into physical stores. Various types of technology make it possible to bring aspects of web shopping into the physical realm. Specifically, Proto’s hologram displays—Luma and M—offer better product visualization, enhanced interactivity, and more avenues for conversion.”
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