Giving Intelligence a Presence: Conversational AI Comes to Life
In 2025, Proto helped bring AI to life in physical spaces. By creating conversational AI personas of influential leaders like Reid Hoffman and Michael Milken, intelligence moved off the screen and into the room, creating both personal but also communal dialogue. These personas, unlike conversing with a chatbot, don’t just answer questions – they hold natural conversations, drawing from deep knowledge bases with context, empathy, and presence.
When experienced in person, the reaction is immediate awe. Reid Hoffman’s AI now appears at events across the country, while Michael Milken’s AI has a permanent home at the Milken Center for Advancing the American Dream in Washington D.C., (alongside Proto avatars of Serena Williams, Sanjay Gupta, and Spanx Founder Sara Blakely). At the same time, enterprises including AWS, HPE, Accenture, and PwC are building conversational AI personas on Proto to activate their knowledge – internally at Innovation and Executive Briefing Centers, and externally with customers. This is a new standard for AI: knowledge embodied, accessible, and human.
From Pilot to Platform: Enterprise Teams Scaling Spatial Computing
In 2025, Proto’s enterprise momentum accelerated. Today, more than 300 large organizations trust Proto, including 30 Fortune 500 companies – many of whom have been building with us since the earliest days of live holographic beaming. What’s changed is how deeply Proto is now embedded. With the addition of hyperrealistic conversational AI personas, enterprise customers aren’t just returning – they’re expanding. The same device now supports executive communication, customer engagement, training, and knowledge sharing, unlocking new value from a single platform.
Amazon and AWS exemplify this shift. Proto devices are used globally in executive briefing centers to beam leaders into meetings as if they’re in the room, and across scalable internal initiatives that hint at what’s next for workforce enablement. It’s no longer about a single use case – it’s about repeatable, enterprise-wide impact.
Designing the Future: Creative Partners Expanding What’s Possible
Proto is a powerful medium, but it is our creative partners who make it unforgettable. At the forefront is Hologram Media Network (HMN), who deployed 50 Proto units across 50 malls nationwide in 2025 to build the first large-scale holographic advertising network. Working together with immersive digital agency Pretty Big Monster, HMN brought campaigns to life for Journeys, Converse, Bath & Body Works, and major entertainment releases like Warner Bros.’ The Conjuring: Last Rites and Netflix’s In Your Dreams. The impact is measurable: HMN drives 32%+ average dwell time, quite literally stopping people in their tracks.
Meanwhile, creative partners like Joe Zeff Design and The Famous Group continue to push the platform forward by asking an ambitious question: How far can this experience go? Their work expands what’s possible on Proto every day – proving that the future of spatial computing is driven as much by creativity as it is by technology.
Breaking New Ground: Holographic Firsts Across Industries
Going Global: Partners Bringing Spatial Computing to the World
Proto’s growth in 2025 was powered by global partners bringing spatial computing to new markets and use cases around the world. In the U.S. and internationally, Boston-based Geminai continues to introduce Proto wherever it can make an impact – from a pilot program bringing remote, multilingual healthcare applications to fight the breast cancer crisis in Ghana (which was featured on BBC), to building new forms of creative storytelling with organizations and brands around New England. Their work shows how holographic technology can serve industries far beyond traditional use cases.
Together with partners across the globe, we’re expanding how and where spatial computing shows up – and we’re only getting started.