Welcome to this month’s edition of the Proto Hologram newsletter. This month marks a turning point for Proto – not just in scale, but in significance. From redefining beauty marketing with Tarte’s hologram-led influencer campaign to powering Journeys’ national hologram launch across the Hologram Media Network, Proto is proving to be more than a display – it’s becoming a cultural, technological, and communication standard across industries. Whether it’s making AI more accessible through real-time sign language, sharing a global vision on stage at the CNBC CEO Council Forum, or transforming medical training in rural communities, Proto continues to expand what’s possible when presence meets purpose.
“[Proto’s] technology helped us create a moment that feels personal, unexpected and so Tarte. This isn’t a gimmick – it’s the future of connection.”
– Maureen Kelly, Founder & CEO of Tarte Cosmetics
Tarte Cosmetics Beams in Beauty with Proto
Tarte Cosmetics made headlines this month by launching the beauty industry’s first-ever hologram-led creator trip invitation – featuring a life-size appearance by Founder & CEO Maureen Kelly. In partnership with Proto, Tarte brought personalized, at-home invitations to influencers, redefining how brands show up for their communities. Tarte influencers have a combined reach of over 100 million followers across platforms and all shared the hologram experience across their channels. The activation blends tech, storytelling, and founder access in a way that feels intimate, unexpected, and unforgettable.
As the brand that pioneered influencer trips, Tarte is once again setting the standard – this time with holograms.
Journeys Launches First National Hologram Campaign in Footwear with HMN & Proto
Journeys just debuted the first-ever national hologram campaign in footwear retail, using nearly 50 Proto Luma units across the Hologram Media Network to spotlight creator Devvyyy in an eye-catching holographic styling experience deployed in malls nationwide. Produced in partnership with Pretty Big Monster, the campaign blurs the line between content and connection – delivering influencer-led experiences that feel spatial, immersive, and impossible to ignore. With higher dwell times and millions of real-world impressions, this campaign opens the door to a brand-new channel for creators, brands, and physical-world experiences.
Proto + AWS Make Communication More Accessible
At AWS re:Invent 2025, Proto partnered with developers using Amazon Bedrock, Amazon Nova, and other AWS tools to create next-gen experiences – like an AI-powered sign language hologram. The interactive 3D avatar responded to voice questions in real time using American Sign Language, showing how Proto and AWS are using spatial computing and AI/ML to make communication more human – and more inclusive. From multilingual engagement to accessibility-focused design, Proto continues to expand what’s possible with immersive, intelligent interaction.
Proto Founder, David Nussbaum, Takes the Stage at the CNBC CEO Council Forum
Proto Founder and Chairman David Nussbaum joined CNBC’s Morgan Brennan on stage at the CEO Council Forum to share how our tech is transforming industries – from sports and entertainment to healthcare and retail. The conversation spotlighted Proto’s AI avatars and real-time holoportation, which allow experts, creators, and leaders to “beam in” from anywhere – and continue the experience even after they leave, thanks to AI. Proto is redefining customer engagement and professional consultations – and changing how presence is delivered at scale.
First University System to Network Proto Tech Statewide (and first U.S. Governor to beam!)
This quarter, the University of Nebraska Medical Center unveiled its network of Proto units across campuses spread wide.
For conferences and classes, the department is beaming professors and patients to multiple locations live – and Nebraska Governor Jim Pillen became the first U.S. governor to beam via Proto during one event. In November, a live trauma training session was beamed from Omaha directly into hospitals in North Platte and Kearney – bringing a real instructor, in real-time, into the room as a hologram. For rural healthcare providers, access to high-acuity trauma training is rare. Proto is helping close that gap by making expert instruction available anywhere, instantly.
As Dr. Zach Bauman put it: “When you don’t see trauma often, it can be nerve-wracking when it happens. Our job is to change that.” And this change is starting with Proto.