First Hologram Ad Network Launches Nationwide at Top Malls

AdWeek’s Kathryn Lundstrom breaks the news of the world’s first hologram ad network launched at 30 Simon Property Group malls in top markets in partnership with Proto Hologram and Hologram Media Network.“Holographic in-store displays represent the next evolution of in-store retail media,” Andrew Lipsman, independent retail media analyst, told Lundstrom.  Dennis Tietjen, senior vice president of business development at Simon, said, ““Holographic Media Network represents the next frontier of engagement for Simon.”