During LA Tech Week, hologram technology provider Proto collaborated with Amazon Web Services to demonstrate AI-powered hologram technology for the public, according to a press release and video shared with this publication. The demo included an AI-powered 3D hologram avatar of William Shatner, which was able to interact with attendees and act as an AI agent, enabling attendees to create their own 3D holograms thanks to Amazon Bedrock and Proto’s Text-to-Hologram tool. Users’ hologram creations were then shared at the event venue and on digital billboards across Santa Monica, including local mall Santa Monica Place.
Loading