TalkSport’s Jordan Ellis reported on Joe Rogan’s visit to Noche UFC, the biggest event put on by the promotion ever, and the first ever sporting event at Sphere in Las Vegas. Rogan was particularly impressed by Proto’s holograms of the fighters on the card, including champions, and CEO Dana White. Proto’s AI Persona tools enabled Dana White’s hologram to speak Spanish to the fans, in honor of Mexican Independence Day and the country’s contribution to combat sports.
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