My Daily Korea reporter Kwak Myeong-dong wrote about Proto’s two major activations at the Busan International Film Festival including top theater chain CGV’s “Hi BIFF, High CGV” event which turns visitors into instant holograms via the Proto Epic with magazine cover-style overlays. The ‘Narcissistic Photo Zone’ is part of CJOliveNetworks. Around town Proto could also be seen on the mobile hologram truck created for TV platform Waave. Both activations were created by Proto Korea and Creative Mut.
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