Karlene Lukovitz reported that Target has bceome the first brand to use Proto hologram technology in a television ad. The long-format (1 minute, 44 seconds) ad, aired during “Jimmy Kimmel Live,” showed startled Target shoppers reacting to what appeared to be Kimmel sidekick Guillermo shrunk down to doll size and talking to them from inside a toy box, courtesy of a hologram beamed into a Proto M unit on the store shelves.
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