Writing about Christie’s Art + Tech Dubai conference, Stephanie Dieckvoss says, much of Proto’s business “lies with sports personalities and pop stars who interact virtually with their audience, but they are also interested in art. David Nussbaum, founder and CEO, who patented the proto-technology, said: “Art also has its stars. Takashi Murakami just used Proto at the Geisai fair in Tokyo last week. We are grateful to Christie’s for understanding that the emotional quality that Proto delivers is also reflected in a masterpiece like Degas or Giacometti.”
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