Susan Hornik of the BBC wrote about CBS’ Big Brother using Proto Hologram and it’s AI Persona tools in the new season of the show. “The latest season of the US version of Big Brother has an AI focus. This includes a talking AI participant who appears in humanoid form on a screen. ‘Reality TV is almost always about reflecting our worries, obsessions and aspirations,’ says David Nussbaum, CEO of Proto. ‘We see AI tech all over the news… but its use on a show of this scale puts it in the minds of millions who will experience it, debate it, learn about it in a new way.'”
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