Sports Business Journal’s Joe Lemire wrote about the Chicago Bulls presenting a Derrick Rose hologram at United Center for their special retirement days. Fans lined up to take selfies with the star player . “The Proto Hologram added an innovative and personal touch to Derrick Rose Night, giving fans a chance to engage with Rose through a special photo moment,” Bulls Executive Director of Marketing Sarah Smith wrote to SBJ. “What stood out most was how it transcended generations. Longtime fans were nostalgic while younger fans were fascinated by the technology itself, making it an experience that everyone could appreciate in their own way.” The Bulls now plan to make Proto a staple of its gameday experience with plans to explore its livestream capabilities.
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