Communications startup Proto Hologram could have stuck with broadcasting holograms of celebrities into places like concerts and airports; instead, founder David Nussbaum brought the technology to health care. The Los Angeles-based company now beams holograms of real doctors to clinics in rural areas, helping cut down on travel time while ensuring patients get a more realistic image of their provider during virtual appointments. Nussbaum is the driving force behind Proto, touted as the world’s first holographic communications platform, which was certified HIPAA compliant this spring. “Nothing is more important than connecting with your doctor in person to create that emotional, physical connection, especially when you’re talking about something as important as cancer or Parkinson’s or some life altering news,” he says.
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