Rob Schaefer of Sports Business Journal wrote about tennis star Cici Bellis and her sports tech investment company Cartan. One of its first investments was in Proto Hologram, following a long history of sports and Proto partnerships. Elsewhere in the tennis world Proto has appeared at the U.S. Open in a partnership with Chase Bank and at the Australian Open featuring holograms of Nick Kyrgios and Dylan Alcott in an activation for Kia.
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