Welcome to this month’s edition of the Proto Hologram newsletter. Across industries and geographies, this month’s work reflects a continued shift from possibility to real-world impact across industries. From advancing edge AI alongside Cisco and Intel, to enabling human-centered training with Philips, expanding access at Fairleigh Dickinson University, supporting large-scale cultural experiences, and partnering with Christie’s on a record-breaking auction, each deployment highlights how holographic presence is solving tangible challenges. Across every activation, the focus remains the same: delivering more impactful, human experiences – at scale.
Advancing Edge AI with Cisco and Intel at MWC 2026
At Mobile World Congress 2026, Proto deepened its collaboration with Cisco and Intel, building on the foundation established at NRF and extending it into a broader enterprise context. As the interface layer for AI, Proto is increasingly positioned within a powerful ecosystem – where Cisco’s infrastructure and Intel’s compute enable AI to move seamlessly into physical environments. Together, the partnership demonstrates how enterprise-grade AI can be delivered not just as software, but as a real-time, spatial experience that integrates into the flow of high-traffic spaces. This is less about a single activation and more about defining how AI will be deployed at scale across industries. With partners of this caliber, Proto is helping set the standard for how AI shows up in the real world.
Humanizing the Patient Journey with Philips
At the Annual North America Sales Kickoff event, Philips partnered with Proto to transform how its teams understand the impact of their work. Through a five-unit deployment, holographic experiences guided attendees through the full patient journey – from early symptoms and diagnosis to treatment and recovery – creating a more tangible connection to the outcomes behind the technology. Rather than presenting information, the experience made it felt, reinforcing the human stakes of every product and decision. Proto enabled Philips to move beyond traditional training and immerse its sales professionals in the real-world impact of their solutions. The result was a more informed, empathetic, and aligned team – grounded not just in what they sell, but why it matters.
Christie’s Brings Record-Breaking Art to Life with Proto
In a historic auction, Christie’s set new records with the sale of the Jim Irsay Collection, including iconic guitars from David Gilmour, Jerry Garcia, and Kurt Cobain. Ahead of the sale, Proto enabled prospective buyers to experience these instruments as life-size holograms – offering a level of access and detail that closely mirrors seeing them in person. For high-value, one-of-a-kind assets, this creates a new standard for previewing and engaging with objects that are rarely accessible. Rather than replacing the physical, Proto extends it, allowing institutions like Christie’s to reach collectors in more immersive and meaningful ways. As demand grows for remote yet high-fidelity experiences, this moment signals a shift in how the world’s most valuable items are presented and sold.
Blending Tradition with Holographic Presence at Mahashivratri
During Mahashivratri, one of Hinduism’s largest and most significant festivals, Proto enabled a new way for spiritual leaders to connect with massive audiences. At the Isha Yoga Center in Tamil Nadu, life-size holographic representations of spiritual leader, Sadhguru, allowed attendees to engage in guided practices and personalized interactions at scale. In a setting rooted in centuries-old tradition, the technology extended — rather than disrupted – the experience, making spiritual guidance more accessible without losing its authenticity. For gatherings of this magnitude, Proto created a bridge between physical presence and digital reach. It’s a powerful example of how holographic technology can expand the ways leaders connect with their audiences, even in the most traditional environments.
Augmenting Human Presence in Higher Education
At Fairleigh Dickinson University, Proto is being used to explore a critical question facing higher education: how AI can support, not replace, human expertise. In collaboration with university leadership, holographic technology is helping extend the reach of educators and clinicians while reinforcing the importance of empathy, judgment, and human connection. Rather than positioning AI as a substitute, the approach centers on preparing students to engage with advanced tools responsibly and effectively. Proto enables leaders and faculty to be present in new ways – expanding access without diminishing the human element at the core of learning. As institutions rethink how they teach in an AI-driven world, this work highlights a clear direction: technology should elevate human presence, not remove it.