Welcome to this month’s edition of the Proto Hologram newsletter. This month, the signal is clear: spatial computing is moving from concept to real-world impact. From Skechers reimagining retail, to appearances at Coachella, to a feature in Politico exploring its role in politics, the momentum is building across industries. We’re also seeing it extend into airports, music, and healthcare – pointing toward a future where presence is more accessible, scalable, and meaningful.
“This is just the beginning of what this machine, and what Howie and other personalities can do. With 6,000 Skechers stores globally, there is plenty of room for expansion.”
– Michael Greenberg, President of Skechers
First Actual Hologram Retail Transaction Launches with Skechers
Hologram Politicians in Airports Taking Off
Politico wrote an extensive feature about the use of Proto in airports by big city mayors, focusing on San Francisco Mayor Daniel Lurie at SFO. Jumping off from that, the story talks about Senators like Corey Booker, the Governor of Nebraska, and some past presidential hopefuls who have tried Proto’s technology – suggesting Proto could very likely come into play for the midterms.
Proto Hologram is Center of Massive Barbie Immersion at Coachella
Proto partner Mirrored Media teamed up with Mattel to create an entire world devoted to Barbie at the massive music festival, and featured uber it-girls Orlandria and Paris Hilton as holograms in a multitude of outfits. The experience became one of the most posted on social media across the first weekend of Coachella, reaching over 2.5 billion views across platforms (according to Meltwater data) – with a second weekend of visits still to come!
Michael Jackson Movie Experience in 59 Locations Across the U.S.
Lionsgate and Hologram Media Network teamed up to put an interactive hologram dance experience in 59 Proto displays in high-end malls and movie theaters in major markets – including iconic locations such as the TCL Chinese Theater in Hollywood, L.A.’s The Grove, and Times Square. The movie’s stars, Jaafar Jackson and Juliano Krue Valdi, introduce real life Michael Jackson dance coach, Rich Talauega, who teaches some famous moves – like the “moonwalk.” Fans get to see themselves on the screen as they learn the moves.
Florida Gulf Coast University Training Tomorrow's Clinicians, Today
At Florida Gulf Coast University, the AI-powered “Dr. Hologram” platform, built on Proto Hologram, is driving innovation in medical training today to better prepare students for the practitioners of tomorrow. Through immersive, real-time simulations, life-size and portable holograms let students engage with realistic patient scenarios, remote experts, and AI-assisted diagnostics. By focusing on forward-looking skills and technologies, FGCU is equipping students to think independently, collaborate across disciplines, and operate in a more advanced, tech-enabled healthcare landscape.
NFL Draft Welcome via Proto at Pittsburgh International
Proto partner, Joe Zeff Designs, continues to impress with projects promoting Pittsburgh history and icons. In the latest use of Proto in major airports, Zeff has partnered with the Pittsburgh Symphony Orchestra to have musicians play for visitors coming to the city for the NFL Draft – violinist and concertmaster, Dylan Naroff, even plays the unofficial Steeler’s anthem “Renegade” by Styx.