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A Paris, « Le Nez » de Giacometti en hologramme
Clément Ghys 0f Le Monde, wrote about the version of Alberto Giacometti’s The Nose that couldn’t be moved to the exhibition in Paris at the Fondation Giacometti, “But the sculpture is there, in the form of a hologram. The work was carefully scanned, thanks to the technology of the company Proto, based in Los Angeles and considered one of the most advanced in the sector.” The writer goes on to say that “This is not Proto’s first burst of brilliance,” and explains earlier hologram projects with Proto and Christie’s beaming an Edgar Degas sculpture to Hong Kong.

Korea’s Giant CGV Theater Chain Deploys Proto
My Daily Korea reporter Kwak Myeong-dong wrote about Proto’s two major activations at the Busan International Film Festival including top theater chain CGV’s “Hi BIFF, High CGV” event which turns visitors into instant holograms via the Proto Epic with magazine cover-style overlays. The ‘Narcissistic Photo Zone’ is part of CJOliveNetworks. Around town Proto could also be seen on the mobile hologram truck created for TV platform Waave. Both activations were created by Proto Korea and Creative Mut.

How Chatbots with voices – like ProtoBot – will change everything
Sascha Brodsky of Lifewire spoke with Proto AI lead Raffi Kryszek about how talking AI bots — like ProtoBot, the first AI hologram avatar, will change the world. “Interacting with AI chatbots using spoken words fosters a sense of natural communication, catering to our innate human preference for verbal exchange,” Proto Inc.’s AI lead, Raffi Kryszek, told Lifewire via email. “This mode of interaction is not only often faster than typing but also heightens convenience, especially on devices or in settings where typing isn’t feasible.”

William Shatner interroge l’IA sur l’amour, la peur, et c’est très philosophique
France’s top tech news site reports on video of Proto advisor William Shatner talking through his fears of AI with ProtoBot, finding the exchange fascinating and deep. Reporter Maxence Glineur calls ProtoBot is much more sophisticated than Alexa or Siri and writes, “Shatner raises questions that many SF thinkers and writers have been asking for decades, if not no longer. It is therefore not difficult to see him again here in the shoes of a Captain Kirk in the middle of one of his fascinating missions.”

Comedian Tom Segura on Proto: “It was like I was in the room.”
HITC’s Filiz Mustafa wrote about Tom Segura beaming into Whitney Cummings’ Roast of Bert Kriescher’s Roast on Only Fans TV, calling the experience “Terrifying” because it was so much more real than he expected. Segura beamed from Austin, Texas to the roast in Los Angeles, surprising his buddy Bert by showing up as a hologram in a Porta-Potty, specially constructed around the Proto Epic unit for the gag.

Beam me up, counselor: Hologram witnesses in court
Reuters’ Karen Sloan broke the news that William & Mary’s Center for Legal and Court Technology has spent the past four months experimenting with hologram court witnesses through a partnership with Proto Inc, a California-based hologram company. “I believe it’s radically different than any type of video conferencing we’ve ever used,” said center director Fredric Lederer. Holograms have the potential to make witness testimony more convenient and accessible should courts and administrative agencies adopt the technology, Lederer said.

Proto’s busy month: Hannover, Cape Town & Disneyland
German AV new site Invidis wrote: “Everyone is talking about how AI can replace human interaction. But what if humans replace AI? With a Proto display, Chris Pratt and Jimmy Kimmel faked Disney visitors a voice simulation. The display manufacturer Proto has once again landed a media coup: After the feature of Chancellor Olaf Scholz at the Hanover Fair, the screen with 3D effect was used by the well-known US late-night host Jimmy Kimmel. This week Proto also provided Africa Tech Week in Cape Town with a small version of its display to bring Black-Eyed-Peas-Star and Entrepreneur will i am live on stage.”

Proto Hologram used on Late Night Television for First Time
Jimmy Kimmel Live beamed Guardians of the Galaxy star Chris Pratt to Disneyland as a live interactive hologram during the show on April 27th to prank theme park guests. It was the first time Proto has appeared on Late Night TV. Previously Proto has been utilised on television on the Today show, America’s Got Talent, The Ellen Show, The iHeartMusic Festival, Whitney Cummings’ Comedy Roast on OnlyFans TV, and others.

Proto is first Hologram company with SOC2 Type 1 Compliance
Proto Inc. announced at CES that it has achieved SOC 2 Type 1 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations, also known as SSAE 18. Achieving this standard with an unqualified opinion serves as third-party industry validation that Proto provides enterprise-level security for customers’ data and communications on the Proto platform. According to Proto, it’s the only company in the hologram space that has achieved this level of security.

Proto secures patent for hologram platform
The LA start-up Proto now has a U.S. patent for its method of capturing people and subjects on a white screen and relaying that visual in real-time. The patent also notes Proto’s on-board cameras and speakers, making it self-contained and capable of telepresence.

Logan Paul beams to major sports convention via Proto in WWE gear
Wrestlezone’s Bill Pritchard wrote, “Logan Paul recently teamed up with Proto Hologram for an appearance at the National Sports Collectibles Convention to show off his WWE ring gear and the rare Pokemon card he bought for $5.3 million last year. Paul (in hologram form) talks to fans about Liquid Marketplace, which is selling fractional shares of the card itself and the gold holder that Paul uses to wear it in the ring.”

Proto debuts at New York Fashion Week
Fashion authority Office wrote, “The Oakland-based label led by designer Tommy Bogo reimagined what a fashion show can be by showcasing 10 meticulous gender-neutral looks through a high-tech holographic device from PORTL. In what was definitely the among most intriguing formats we’ve seen among designers this season, Bogo invited his audience to think outside the box by, essentially, looking inside one.”