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April 24, 2024 - Digital AV Spain

El hotel Beverly Wilshire introduce Proto en su suites

Spain’s top AV business site wrote, “El especialista Proto ha introducido su dispositivo M de comunicaciones holográficas, Live Beam, en las suites Penthouse y Presidential de este hotel de California, que ofrece una experiencia innovadora a sus huéspedes. Perteneciente a la cadena Four Seasons, el hotel Beverly Wilshire es el primero del sector que ofrece la tecnología de hologramas en dos de sus suites, en concreto con el dispositivo Proto M, para ofrecer un servicio al cliente diferencial y anticipado.”

April 15, 2024 - Haute Living

Beverly Wilshire is First Hotel to Use In-Room Holograms

Laura Schreffler of the luxury lifestyle magazine wrote, “Beverly Wilshire, A Four Seasons Hotel is elevating the next generation of travel — by offering something incredibly futuristic:  Proto hologram technology in its penthouse and presidential suites. The iconic property is the first in the industry to incorporate such technology into the guest room in a bid to further its already outstanding customer service game.

February 27, 2024 - CSD Social Venture Fund

SXSW 2024: Proto Demonstrated for Inclusive ASL Education

At SXSW Edu, CSD Social Venture Fund and Gallaudet University have partnered with Proto Inc., to utilize Proto’s “Epic” holoportation technology as a groundbreaking tool in delivering lifelike, interactive American Sign Language (ASL) education for students who are Deaf and hard of hearing. “Deaf education is on the brink of a transformative leap, where geographical, socioeconomic, and communication disparities will no longer be barriers to quality learning,” said Rosa Lee Timm, Division President of CSD Social Venture Fund, who beamed to Austin live from Washington D.C for the talk.“Proto allows students to see and interact with remote instructors as if they are present in the same space, making it an inclusive environment that celebrates and nurtures diversity.”

January 16, 2024 - Hospitality Tech

Proto Retail Sage is a Top Tech Lesson from NRF 2024

Hospitality Technology’s Robert Firpo-Cappiello included Proto among the top take aways from the National Retail Federation’s Big Show in New York City. ” Proto Hologram made a splash by announcing RetailSage, a holographic conversational AI platform for retail,” he wrote. “RetailSage can offer product expertise and recommendations in response to customer queries, creating an engaging and immersive retail experience.”

December 21, 2023 - Sportico

Sports & health tech fund Cartan Capital invests in Proto

Sportico finance lead Brendan Coffey broke the news that retired tennis star Cici Bellis has joined Proto’s recent funding round, as the first investment from her venture fund Cartan Capital. “Our focus is on sports tech and health tech and Proto hits both of those verticals,” Bellis told Sportico. “They’ve had a lot of exposure in sports, sports stadiums, big name professional athletes… we really like the in-stadium and fan engagement angle that Proto brings.”

December 6, 2023 - MediaPost

Target Partners With Jimmy Kimmel on Proto Hologram TV Ad

 reported that Target has bceome the first brand to use Proto hologram technology in a television ad.  The long-format (1 minute, 44 seconds) ad, aired during “Jimmy Kimmel Live,” showed startled Target shoppers reacting to what appeared to be Kimmel sidekick Guillermo shrunk down to doll size and talking to them from inside a toy box, courtesy of a hologram beamed into a Proto M unit on the store shelves.

October 28, 2023 - Le Monde

A Paris, « Le Nez » de Giacometti en hologramme

 0f Le Monde, wrote about the version of Alberto Giacometti’s The Nose that couldn’t be moved to the exhibition in Paris at the Fondation Giacometti, “But the sculpture is there, in the form of a hologram. The work was carefully scanned, thanks to the technology of the company Proto, based in Los Angeles and considered one of the most advanced in the sector.” The writer goes on to say that “This is not Proto’s first burst of brilliance,” and explains earlier hologram projects with Proto and Christie’s beaming an Edgar Degas sculpture to Hong Kong.

October 4, 2023 - My Daily Korea

Korea’s Giant CGV Theater Chain Deploys Proto

My Daily Korea reporter Kwak Myeong-dong wrote about Proto’s two major activations at the Busan International Film Festival including top theater chain CGV’s “Hi BIFF, High CGV” event which turns visitors into instant holograms via the Proto Epic with magazine cover-style overlays.  The ‘Narcissistic Photo Zone’ is part of CJOliveNetworks. Around town Proto could also be seen on the mobile hologram truck created for TV platform Waave. Both activations were created by Proto Korea and Creative Mut.

August 28, 2023 - Clubic

William Shatner interroge l’IA sur l’amour, la peur, et c’est très philosophique

France’s top tech news site reports on video of Proto advisor William Shatner talking through his fears of AI with ProtoBot, finding the exchange fascinating and deep. Reporter Maxence Glineur  calls ProtoBot is much more sophisticated than Alexa or Siri and writes, “Shatner raises questions that many SF thinkers and writers have been asking for decades, if not no longer. It is therefore not difficult to see him again here in the shoes of a Captain Kirk in the middle of one of his fascinating missions.”

June 29, 2023 - HITC

Comedian Tom Segura on Proto: “It was like I was in the room.”

HITC’s Filiz Mustafa wrote about Tom Segura beaming into Whitney Cummings’ Roast of Bert Kriescher’s Roast on Only Fans TV, calling the experience “Terrifying” because it was so much more real than he expected. Segura beamed from Austin, Texas to the roast in Los Angeles, surprising his buddy Bert by showing up as a hologram in a Porta-Potty, specially constructed around the Proto Epic unit for the gag.

May 15, 2023 - Reuters

Beam me up, counselor: Hologram witnesses in court

Reuters’ Karen Sloan broke the news that William & Mary’s Center for Legal and Court Technology has spent the past four months experimenting with hologram court witnesses through a partnership with Proto Inc, a California-based hologram company. “I believe it’s radically different than any type of video conferencing we’ve ever used,” said center director Fredric Lederer. Holograms have the potential to make witness testimony more convenient and accessible should courts and administrative agencies adopt the technology, Lederer said.

May 2, 2023 - Main Street Mouse

Chris Pratt Proto-Pranks Guardians of the Galaxy Fans

Sean Sposato of leading Disneyland fan news site The Main Street Mouse, wrote about Proto beaming in Guardians of the Galaxy star Chris Pratt from the Jimmy Kimmel Live show in Hollywood. “As explained by Kimmel, the prank allowed Pratt to interact with fans coming off the ride, allowing them to ask questions and interact with the star in a way that seemed to be computer generated. To the surprise of guests, it was the real Chris Pratt they got to chat with!”

January 6, 2023 - CI

Proto is first Hologram company with SOC2 Type 1 Compliance

Proto Inc. announced at CES that it has achieved SOC 2 Type 1 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations, also known as SSAE 18. Achieving this standard with an unqualified opinion serves as third-party industry validation that Proto provides enterprise-level security for customers’ data and communications on the Proto platform. According to Proto, it’s the only company in the hologram space that has achieved this level of security.

September 14, 2022 - Sixteen Nine

Proto secures patent for hologram platform

The LA start-up Proto now has a U.S. patent for its method of capturing people and subjects on a white screen and relaying that visual in real-time. The patent also notes Proto’s on-board cameras and speakers, making it self-contained and capable of telepresence.

July 29, 2022

Logan Paul beams to major sports convention via Proto in WWE gear

Wrestlezone’s Bill Pritchard wrote, “Logan Paul recently teamed up with Proto Hologram for an appearance at the National Sports Collectibles Convention to show off his WWE ring gear and the rare Pokemon card he bought for $5.3 million last year. Paul (in hologram form) talks to fans about Liquid Marketplace, which is selling fractional shares of the card itself and the gold holder that Paul uses to wear it in the ring.”

February 17, 2022 - Office

Proto debuts at New York Fashion Week

Fashion authority Office wrote, “The Oakland-based label led by designer Tommy Bogo reimagined what a fashion show can be by showcasing 10 meticulous gender-neutral looks through a high-tech holographic device from PORTL. In what was definitely the among most intriguing formats we’ve seen among designers this season, Bogo invited his audience to think outside the box by, essentially, looking inside one.”