Malik Anderson of SmartMeetings wrote about the surge in use of Proto hologram across many sectors, citing its ability to bring more special guest speakers to more events by eliminating travel needs. The story also highlighted the use of Proto at the massive Noche UFC event at Sphere Las Vegas where an AI avatar of UFC CEO Dana White was able to talk to fans in Spanish. Proto’s use by Four Seasons hotels and by the NFL at Fanatics Fest were also highlighted as important innovations.
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