Leading German tech site T3N’s Karsten Zuke writes about Proto’s AI Holograms at NRF and the future of retail. Demonstrated as part of its partnership with Amazon AWS, Proto showed how superrealistic avatars can act as sales assistants to discuss products in any language. Another Proto partner, Wachter showed how Proto Luma units can use the new onboard AI camera to make appropriate product recommendations. Zuke writes that the “digital shopping consultants…can provide convincing advice to customers.”
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