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Big Brother Season Integrates Proto Hologram AI

Forbes’ Leslie Katz wrote about CBS’ Big Brother’s 2024 premier unveiling a Proto Hologram unit built into the show’s “house” and plans to incorporate Proto’s new AI tools into the storyline. “Making a hologram like the one that will show up in season 26 of Big Brother requires filming the subject for about three minutes using a 4K camera and a light source,” Katz writes. “The subject talks conversationally and moves naturally so the company’s proprietary software can learn their voice tone and cadence, as well as their movements. The result is a digital doppelganger that can interact via text or conversation. ‘It looks like you, it sounds like you, it moves like you and it’s incredibly real,’ David Nussbaum, Proto Hologram’s founder and CEO, said in an interview.