Event Marketer’s Anna Huddleston spoke with AARP’s Amelia Hay about the use of nine Proto devices across AARP’s massive section of the CES floor at the Venetian, “I’m always looking for unusual startups. Proto (hologram technology) can attack social isolation, because imagine you could call your family member and have this in your home. We can use this technology in the booth and tailor content to every show to deliver a different and compelling message. We have over 180 startups, but we can only bring so many to a show, so we filmed their 30-second pitches and grouped the content to showcase the full spectrum. Overall, we’re using three large and six small devices. “
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