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Hologram Pop-Up Truck is Finalist for IF Design Awards 2024

Creative Mut & Proto Korea have been named finalists for South Korean Streaming TV Giant Wave’s promotion at the Busan International Film Festival for its new film “Deal.” The activation involved the creation of the world’s first hologram truck — outfitted with two Proto Epics containing holograms of stars of the film, including Yoo Seung-ho, Kim Dong-hwi, and Yoo Soo-bin. The truck roamed Busan, and later Seoul. “We used a marketing strategy that took advantage of technology such as holograms and mobile media,” said Han Jeong-eun, head of Wave’s marketing group.