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KPOP Idols Promote Emart24 Fashions via Proto

South Korea’s rising idol group, Loossemble, is gathering attention with their ingenious collaboration with Elite school uniforms and Emart24. This project, particularly aimed at capturing the interest of the Zalpha generation (late teens to early twenties), was revealed through Emart24’s official YouTube channel. In the video, Loossemble members can be seen wearing Elite school uniforms and holding kimbap sold by Emart24. The video was produced using ‘Proto hologram’ technology, offering a new visual experience different from traditional photo videos.