Forbes’ Benny Har-Evan broke the news that Lionsgate has put Proto units with the stars of Now You See Me Now You Don’t in movie theater lobbies in 15 major markets across the U.S. — the biggest in-theater activation in Proto history and the first time the innovative Proto Selfie feature has been available to the public. “This amazing technology borders on magic, so there’s no better way to anticipate the release of Now You See Me: Now You Don’t,” said Kevin Grayson, president of worldwide distribution for Lionsgate, in a statement. “Get your selfies with the cast now, before they disappear.”
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