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Live holograms fuel digital signage renaissance

Daniel Brown wrote about the digital signage fueling live events, singling out several Proto activations: “Another powerful example is in my favorite niche of our industry, the small but rapidly growing hologram sector. The theme here, again and again, is that holograms fuel live events… A swathe of celebrities have been adopting holograms to appear live worldwide to perform music and comedy, to perform live readings of literature, to meet fans, and (if you’re Chris Pratt and Jimmy Kimmel) even to prank visitors to Disney World.”