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Minecraft Movie Holograms Take over U.S. Malls

Forbes’s Benny Har-Even broke the news about Proto and Hologram Media Network working with Warner Bros. and Snapchat to put holograms of the A Minecraft Movie characters in malls nationwide — helping propel the movie to $1Billion dollar global launch and the highest grossing video game-based movie of all time. At the launch event fans could “puppet” the hologram characters with their movements.”One of the most exciting parts of building the Proto platform has been seeing what imaginative uses people come up with for our technology. Thanks to the creative talent at HMN and the Hollywood studios, we’re seeing incredible original content being made just for this new medium,” said Proto Founder and Chairman David Nussbaum.