Sports Business Journal’s Ethan Joyce spoke with David Nussbaum about Proto’s continued growth in sports — including recent use at the U.S. Open at Oakmont by Deloitte, ESPN’s use of Proto for its College Game Day broadcasts all season, and Dana White using Proto AI to appear at NocheUFC speaking fluent Spanish. “I’m impressed with all the creativity of some of our partners,” Nussbaum told Ethan. “Our activations — the stuff that Proto is seen in the wild at events — is like 5% of our business. … These events are fueling a lot of the leads and a lot of the interest, and it’s really creating a brand name for Proto.”
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