Sportico finance lead Brendan Coffey broke the news that retired tennis star Cici Bellis has joined Proto’s recent funding round, as the first investment from her venture fund Cartan Capital. “Our focus is on sports tech and health tech and Proto hits both of those verticals,” Bellis told Sportico. “They’ve had a lot of exposure in sports, sports stadiums, big name professional athletes… we really like the in-stadium and fan engagement angle that Proto brings.”
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