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Walmart founder Sam Walton recreated via Proto hologram

Steven Zeitchik of The Washington Post wrote about Proto’s work with Walmart and StoryFile to recreate the founder of the world’s biggest retailer, Sam Walton. Being utilized in the Walmart Museum, “Digital Sam” was produced to appear in a Proto Epic and converses with visitors via StoryFile’s AI platform. “This is as real as it gets,” said Alan Dranow, senior director of the Walmart Heritage Group.