The 350-year old auction house named Proto as a factor in a nearly 300% growth over pre-pandemic records. The story by Pymnts.com explains that Christie’s teamed with hologram orginial Proto to allow potential bidders to take virtual 3D tours of art and objects around the world. That helped its social media presence in Asia grow 105% year over year to 480,000 total followers and its United States and Europe, the Middle East and Africa (EMEA) social following jump 13.4% to 1.78 million.
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