New York magazine’s Lane Brown, writing in the Vulture sectoin, explores the hologram mega tour of Abba and others, while pointing out that Proto’s units are a much more accessible and viable technology that have been used by Kane Brown and Walker Hayes to beam into performances. “I can’t say who, but we’ve been filming artists now while they’re well enough,” says David Nussbaum, the CEO of Proto. “So when they want or have to stop playing live, they’ll have holograms that have been endorsed by them and not just their estates.”
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