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Lewis Hamilton’s PORTL Hologram Debuts in U.S. for 8 City IWC Watches Tour

Sports Business Journal’s Motorsports editor Adam Stern broke the news that IWC Watches had used PORTL To create a hologram of Mercedes Benz F1 superstar Lewis Hamilton and held its U.S. debut in Los Angeles at the kick off of the IWC On Tour events–going to Palo Alto, Newport Beach, Scottsdale, Miami, Charleston, Houston and New York City.

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